Moral of Media:

In Indian Democracy, Media have a very important role. We call it as the forth estate that is the corrective force protecting our democracy and public interest when the other three takes wrong decisions that may likely to effect public interest.

In our belief, media is the strongest in moral side comparing with the other three because when other three institutions are constituted with power, it deriving it directly from the readers who can’t exercise power directly.

When we look in to the practices they had on marketing, advertising, customer care etc., it can be found that they are also have no such morals. They never showing importance to others because they believe nothing will effect the reputation they have among the lakhs of readers even though some thousands feel negative impression about them.

I am exhibiting the letter sent to the Top Level Management of Malayala Manoram, a newspaper in Malayalam that have more than 100 years experience and claiming themselves as trend setters….

What a wonderful model for customer care…..!

Letter Sent to
cmathew@mm.co.in,
marketing@mm.co.in,
tmmathews@mm.co.in,
joymathew@mm.co.in,
vargheschandy@mm.co.in

In customer care, malayala manorama yet to put it’s first step foarth…..

Be In quality of printing…. Malayala manorama may be the No. 1; In professional reporting, it may be the leader… In adopting latest technologies and innovations, it may have a great record. But on last three days experience I had with it, I feel that

In customer care, malayala manorama yet to put it’s first step forward!

I know, an advertisement worth some thousand rupees is nothing for a News paper giant Like Manorama. But you forget, A marathon of 1000 kilo meters also starts with one step and each step have it’s own role for winning in it.

I can understand, the recipients of my letter may be incapable to alter an error happened in the advertisement policy of the institution, but ignorance shown by top level management, without sending a single line reply is a clear evidence for the incapability of Malayala Manorama in showing response on customer feedback. If anyone of you have send a single line replay informing that, the message is forwarded to concerned authority, itself will be a great step towards customer care.

Media is known as the forth pillar of our democracy. Their duty is correcting other three pillars, Judiciary, Executive and Legislature by criticising their faults. Now a question arousing in my mind

Whether an organization which is not Error Free in its functions have Moral right to Critisise others?

I am not expecting any reply from your side, and I know there is no use in throwing stone to hill. But people who are entering in Internet Forums and Blogs, my experience views may be a hot subject, it will be a time pass for me also.

With a heart full of thanks for nothing,
SHAJPRASHANTH K. A.